Alzheimer’s Research UK ‘Change The Ending’
Year : 2024Winning Category : Social Good Award
Alzheimer’s Research UK and agency, Above+Beyond, launches a heartbreaking animated film to envision the ‘happily ever afters’ that dementia has stolen.
The spot features traditional hand-drawn animation directed by againstallodds produced by Passion Pictures, and a live action resolve directed by Tubby Brothers.
This impactful film brings home the importance of Alzheimer Research UK’s mission to find a cure, and urges the British public to stand with them and support their revolutionary research. The campaign is the first under their new platform ‘For A Cure’.
Production Company: Passion Pictures
Director: againstallodds
Animation Director: againstallodds
Executive Producers: Belle Palmer, Juliette Stern
Head of Production: Juliette Stern
Producer: Matt Saxton
Key Cast: Olivia Coleman
Character Design: againstallodds
Backgrounds: Samuel Klughertz
Storyboard: againstallodds
Animators: againstallodds
Compositing: againstallodds
Editing: againstallodds
Live Action Directors: Tubby Brother
Post Production Services by: No. 8
Producer: Hannah Jarold
Awarded prize artwork by Derek Hayes